Does Your Company Belong in the Blogosphere? is the title of a solid article that was posted this week to Harvard Business School's Working Knowledge site. References all the usual suspects from GM's Bob Lutz, to Boeing, Sun Microsystems, Jonathan Schwartz's blog and Stonyfield Farms. It's re-printed from the paid subscription Harvard Management Communication Letter.
Backstory: I gave author and business writer Katherine Heires a quick jaunt through the corporate blogosphere when she called me. And was lucky enough to get a couple of nice quotes. Scroll down to see the pull-out quote the HBS editors chose: "Don't let the PR department write your blog - Debbie Weil."
That's not always true, BTW. Stonyfield Farms' [weird slip of the keyboard on my part!] Kryptonite's director of PR, Donna Tocci, has just started a blog, although it looks to be quasi personal. Or perso-professional as such hybrid blogs are called. But the statement makes for a good sound bite.
Steve Rubel calls the piece Harvard Business School's:
"... obligatory article about the power of corporate blogging for public relations. What's notable about this piece, however, is the advice offered by experts on how to have a distinct focus, feature distinctive voices while remaining open to comments."
Oh, and Katherine Heires has a nifty little article in a recent issue of Business 2.0, on pitching VCs with a podcast: Podcasting Meets the Elevator Pitch.
Previous Comments
Resonance Partnership Blog said on November 30, 2005 at 03:52 PM
Harvard says, “Time to Think of the Blog as Your Friend.”
The Harvard Business School Newsletter asks the question, Does Your Company Belong in the Blogosphere? Their answer is yes: Bloggers have damaged a number of companies, but it’s time to think of the blog as your friend. Skillful blogging can
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Digital Arts School said on July 22, 2009 at 07:22 PM
How can you minimize the time it takes to write a business blog? Can it be edited? What results can you take to your boss?
Debbie Weil said on July 23, 2009 at 08:11 AM
That’s a great question. Time has become a central challenge to blogging consistently. Twitter is so much faster and easier. For specific ideas on measurement, take a look at social media measurement expert KD Paine’s preso to this week’s Open Government and Innovation conference: http://www.slideshare.net/kdpaine/open-government-and-innovation
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