Oct
15
2007
Don’t use a (dry) press release to promote your CEO blog
Posted in the Category of CEO Bloggers
Here's an example of how NOT to promote a new CEO blog... with a press release issued before the public launch of the blog.
"The Nautique Insider, the marine industry's first CEO blog, will be updated 2-4 times a month and be posted on the Correct Craft website, correctcraft.com. The blog will contain exciting information about Correct Craft including entries related to developments at the company, events, products or other topics."
- full press release
Dullsville
This is PR 1.0, a press release written in corporate-ese and pressed into service to promote a PR 2.0 initiative. Well, they're touting it as a 2.0 initiative. I smell a ghostblogger(s) for CEO Bill Yeargin behind this one. Also, as the blog isn't live yet (I don't see a link from the Correct Craft home page), why promote it??
Rob Zawrotny said on October 15, 2007 at 03:58 PM
I understand how this is dull, so what is the best format/style for this type of press release?
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