Subscribe Social Media Insights Blog

Don’t use a (dry) press release to promote your CEO blog

Here's an example of how NOT to promote a new CEO blog... with a press release issued before the public launch of the blog.

"The Nautique Insider, the marine industry's first CEO blog, will be updated 2-4 times a month and be posted on the Correct Craft website, correctcraft.com. The blog will contain exciting information about Correct Craft including entries related to developments at the company, events, products or other topics."
- full press release

Dullsville

This is PR 1.0, a press release written in corporate-ese and pressed into service to promote a PR 2.0 initiative.  Well, they're touting it as a 2.0 initiative.  I smell a ghostblogger(s) for CEO Bill Yeargin behind this one. Also, as the blog isn't live yet (I don't see a link from the Correct Craft home page), why promote it??

Correct_craft_ceoblog



1 comments
Categories: CEO Bloggers

« Return to Previous Page

blog comments powered by Disqus

Previous Comments

Rob Zawrotny said on October 15, 2007 at 03:58 PM

I understand how this is dull, so what is the best format/style for this type of press release?


——-


About This Blog

I’ve been writing about corporate and CEO blogging and business use of social media since 2003. I also use this blog as a whiteboard to work out my thinking on other subjects, such as Government 2.0 and Publishing 2.0.  I welcome your Comments if they are on topic. I delete them if inappropriate or spammy.




Subscribe   Subscribe via RSS




Featured Posts

Twitter Stream Twitter Stream

Debbie Weil

Follow Debbie Weil, @debbieweil

author | speaker | kinda cool | 2010 updated edition of THE CORPORATE BLOGGING BOOK for Kindle, iPhone, BB. iPad next.

G'bye prints RT @dsifry Interesting WaPo article on Facebook Photos as #1 photosharing app & problems of lo-res storage.http://bit.ly/cpGjVl
Looking forward to attending @writerscenter's Writing the Future conference tomorrow http://bit.ly/c8Z1oI #writefuture
Updated my FREE RESOURCES page: lots of stuff to download and/or listen to http://bit.ly/bTZPOJ #socialmedia
Check out how @marcfischman does his #FF - he makes each one a separate tweet with a personal comment. Clever (and more flattering)!

WordBiz Report Social Media Blogs

WordBiz Report Top CEO/Exec Blogs

Debbie on Flickr

Archives




View Debbie's Extended Archives