BlogWrite for CEOs

If you still don't understand - or believe in - the ripple effect of blogging, consider this story: the father of a Maryland family, the sole bread winner, was laid off and eviction from their home was imminent. A friend posted a donation link on her blog to help the family raise a little cash.

After five days, strangers had donated a total of $11,032. Enough so the family could pay $10,000 to bring their mortgage up to date and enjoy Christmas in their home... which they own once again.

Can you say viral marketing? Yes, Virginia, there is a Santa Claus and... blogs do have an amazing magnifying effect.

Via CNN: Blog 'miracle' saves Christmas for hard-luck family. Note: the CNN story doesn't include a link to the friend's blog.

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Comments

Debbie said on December 27, 2008 at 02:21 PM

What a great post for Christmas...it’s what it’s all about. Glad I found your blog, great information!
Happy New Year!

Alan Hammond said on December 30, 2008 at 04:26 PM

Great story! I wish it worked out that well for everyone.  It truly does show that anyone can use a blog to transform their lives during tough times.

Mike said on January 7, 2009 at 12:26 PM

That’s amazing! Touch of Its a wonderful life about this story!
Mike

Leo said on February 3, 2009 at 01:51 AM

Christ! This is one of the best examples that internet can change our real life.


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cartoon I've been writing about corporate & CEO blogging since 2003. I also use this blog as a whiteboard to work out my thinking on other subjects.

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