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EAT MORE TO DROP POUNDS

That's the headline on a recent issue of Living Fit. Does it make you want to find out more? (Sorry, I couldn't find a Web site for this publication. You're not missing much... ) I had coffee this morning with neighbor and business colleague Tom Graham. Tom maintains that everything he learned about effective copywriting for the Web comes from those schlocky health & fitness magazines at the grocery checkout. His favorite is Men's Health. Here's a gotta-read more headline from a recent issue of MH: "7 Pains You Should Never Ignore: These common aches could be nothing. Or something far worse... "
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I’ve been writing about corporate and CEO blogging and business use of social media since 2003. I also use this blog as a whiteboard to work out my thinking on other subjects, such as Government 2.0 and Publishing 2.0.  I welcome your Comments if they are on topic. I delete them if inappropriate or spammy.




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Debbie Weil

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