David Brain said on January 25, 2007 at 05:12 AM

Looking forward to your thoughts on it especially the trust scores on ceos and the role of “poeple like me” and of course the still low scores for bloggers.

Swiss Metablog said on January 26, 2007 at 09:18 AM

Edelman Global Guide to the Blogosphere

Kürzlich hat Edelman seinen Corporate Guide to the Global Blogosphere publiziert (PDF-Link). Darin wird die aktuelle Lage in Asien, Europa und den USA analysiert und gleichzeitig dargelegt, was bei diesen Peer-to-Peer Conversations anders ist als Firm…

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Jeffrey Treem said on January 29, 2007 at 04:35 PM

Debbie,

Thanks for linking to our New Frontiers study. I wanted to quickly address a couple things you bring up.

First, the one-third stat for companies blogging is internal AND external. The study then breaks it down and we found that of those companies with blogs, nearly a third of those are internal only.

Yes, our sample is small (75 Fortune 500 companies + a couple dozen large global companies). However, we think that given we found more than 30 companies blogging in our relatively small sample blogging and data from other studies claims less than 10 percent of all Fortune 500 companies are blogging, these findings are somewhat significant.

As we concede in the report, this study is not without its fair share of validity issues, but our hope is to provide insight into what leading organizations are doing and spark a much needed conversation among corporate communicators about the role of new media in employee communications.

I hope you get the time to read through the complete report. Please let me know if you have any additional questions.