Just ran across Hans Mestrum's list of employees at Google and Yahoo! who have public blogs. (Here's a link to a downloadable PDF of Yahoo's blogging guidelines.) From a random check, it appears only a handful identify themselves as employees of their respective companies. Ran into Google's Biz Stone at the Business Blog Summit today in San Francisco. I think he's cool.

Oh, and what's the point of these employee blogs? Whether or not it's intended, each one is a kind of emissary for his or her company. Some of these blogs are a bit too wandering and personal for my taste. Others make the blog writer look smart and plugged in. If it's the latter, they make their employer look smart and connected.

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Hans on Experience said on August 19, 2005 at 02:30 AM

Hi Debbie,

thanks for linking to me. Could you use the trackback to that particular posting? Then other can see your posting as well on mine.


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About This Blog

I’ve been writing about corporate and CEO blogging and business use of social media since 2003. I also use this blog as a whiteboard to work out my thinking on other subjects, such as Government 2.0 and Publishing 2.0.  I welcome your Comments if they are on topic. I delete them if inappropriate or spammy.




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