Debbie_weil_william_arruda How cool to get to Paris for a day! (I Chunneled over from London - is that a verb??). Had an intense 30-minute espresso with personal branding guru, speaker and author William Arruda at a café in the Marais. The weather is weirdly warm here in Paris so we happily sat outside. (Hey I've learned the keyboard secrets to inserting accents en français!)

William has a new book coming out with Wiley in March. I can't find the Amazon link just now so check out his Reach Branding site instead. This guy, who exudes energy like a triple espresso, lives in airplanes. He used to have an apartment in Paris but now finds he's spending more time in nyc. More later on his new book...

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I’ve been writing about corporate and CEO blogging and business use of social media since 2003. I also use this blog as a whiteboard to work out my thinking on other subjects, such as Government 2.0 and Publishing 2.0.  I welcome your Comments if they are on topic. I delete them if inappropriate or spammy.




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Debbie Weil

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author | speaker | kinda cool | 2010 updated edition of THE CORPORATE BLOGGING BOOK for Kindle, iPhone, BB. iPad next.

Follow this guy RT @SamHDC A few guys talkin abt church, a few stirrin lard, 8-yr-old kid drinkin coffee, 1-armed man driving a timber rig.
Cool RT #writefuture made me rethink a 5yr long project entirely, in one day. Value for money. /via @oldweirdalbion
Your tweeting was a highlight RT @mathitak Sorry I need to hit the road before #writefuture wraps up...
Fasc to hear @luxlotus articulate how she extracts the big idea out of a book and builds conversation around it - Twitter etc. #writefuture

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