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Forrester’s Groundswell Creates a Social Technographic Profile Widget


Very cool. Based on the social technographic framework laid out in Groundswell.This is also cool because it illustrates how you can market with useful sharable "content" and sell without (being too obvious about) selling. Note the link to the $749 report you can buy, etc.

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Categories: Books, Stats & Studies

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Josh Bernoff said on May 29, 2009 at 06:45 PM

Thanks for the thumbs up. It’s not the reports we’re really trying to sell, it’s the relationships. Imagine all you could do if you had access to all the data BEHIND this widget.


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I’ve been writing about corporate and CEO blogging and business use of social media since 2003. I also use this blog as a whiteboard to work out my thinking on other subjects, such as Government 2.0 and Publishing 2.0.  I welcome your Comments if they are on topic. I delete them if inappropriate or spammy.




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