Feb
5
2008
Free download: MarketingSherpa’s 2008 Wisdom Report
Posted in the Category of Free Downloads
One of my favorite free downloads is available now from MarketingSherpa. It's an annual report the MarketingSherpa editors put together by polling readers on their top challenges as marketers. I contributed a tidbit that appears as item #27 in the Web 2.0 section. Other topics include email, search marketing, advertising, metrics, business-to-business and -- a new one I haven't seen before -- office politics!
Here's part of what I wrote:
"I can tell you from experience that creating a corporate blog for a Fortune 500 company is one part big idea and nine parts down in the trenches parsing each word for tone, content, nuance, legal ramifications, etc."
-- by Debbie Weil for MarketingSherpa's 2008 Wisdom Report
Download a copy of this 42-page free report here. (They will also mail you a hard copy.)