Justin Hitt said on January 30, 2004 at 10:54 AM

Debbie:

Perhaps anyone tracking conversion rates or responses would already know how to use Excel.  You’ve got the idea right, simplify the campaign/response/conversion math, but perhaps should require users already be familiar with Excel.

Even better would be a course that provided the top formulas you should know about tracking conversion, how to structure landing->action->thankyou pages to simplify tracking, and using simple tools like Excel in a campaign.

As an added bonus it wouldn’t hurt to throw in a tip card with cost-per-order, cost-per-click, ..., and other formula that would help a marketer.  Even the Internet is lacking solid details about these areas and database marketing books get too technical (or abstract.)

Just some ideas.

Sincerely,

Justin Hitt
Consultant, Author & Speaker
http://iunctura.com/

Bella Parcell said on February 25, 2004 at 09:03 PM

Debbie

I like the IDEA of doing this - find excel sheets very helpful, and realise the importance of understanding how something is done even if you delegate the task. Yet would love someone else to do this working out for me, so can concentrate on my hottest skills.

wedding gifts said on September 20, 2004 at 12:07 AM

I really like to work on xl.  I feel great on this move. It’s famtastic that you are planning to organise an audio seminar. Congrt!

http://www.gifts2allure.com

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