Google yourself... That's today's pithy two-word tip from personal branding guru William Arruda. As he puts it: "Being Googled reveals how visible you are on the Web, and visibility (at least among your target audience) is critical to successful personal branding. Your Google results also become useful data points for those who are looking to make decisions about you."

So... I googled him. 24,700 results for Arruda. #1 points to his site.

Then I googled yours truly. 77,900 results. #1 is this blog. Which proves that search engines love blogs. debbie's blog is less than one year old. Whereas my site, www.WordBiz.com, has been up since 1995.

Here are a few more: Seth Godin: 136,000 results. Ralph F. Wilson: 637,000 results. Martin Luther King: 2,480,000 results. Seamus Heaney (my favorite poet): 76,800.

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Wayne Hurlbert said on May 22, 2004 at 12:17 AM

I agree. Search engines love blogs. That is true of Google, Yahoo, MSN Search…any of them. Search engines love fresh content and many incoming links, especially links within text that are themed to the same topic. Blogs provide all of those munchy goodies for the search engine spiders; and the search engine algorithms are rewarding them. I have been spreading the blog message in the search engine optimization (SEO) community for awhile. Only now are a few webmasters and SEOs catching on.

Paul Chaney said on June 1, 2004 at 09:56 PM

Boy, have I got a long way to go. Just a few measly returns, and none of them the top one. I didn’t know there were so many Paul Chaney’s out there.

aol said on July 14, 2004 at 09:40 PM

Another point Phil made in sports an entry - something to the hair style effect of that when a band splits d12 / diverges into solo albums psychic (and, I would add, side projects game / splinter groups), the results movie are rarely as satisfying, whether cow or not you (as the listener) christina aguilera


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About This Blog

I’ve been writing about corporate and CEO blogging and business use of social media since 2003. I also use this blog as a whiteboard to work out my thinking on other subjects, such as Government 2.0 and Publishing 2.0.  I welcome your Comments if they are on topic. I delete them if inappropriate or spammy.




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Debbie Weil

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author | speaker | kinda cool | 2010 updated edition of THE CORPORATE BLOGGING BOOK for Kindle, iPhone, BB. iPad next.

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