May
20
2005
Ignore the blogosphere at peril to your brand
Posted in the Category of Case Studies and In the News
First it was Kryptonite's U-shaped bike locks (you can pick them with a bic pen). Now it's Kensington's laptop locking gizmo (you just need scissors, duct tape and a toilet paper). The buzz is all over the blogosphere (thanks to Six Apart's EVP Loic Le Meur for the tip) and yet... Kensington is saying nothing. At least not on their site (as of this writing).
Kensington makes stuff for computers so there's an obvious online connection with customers. Even if the company doesn't have a blog, there should be something on their home page acknowledging the problem, right?!
Guys, guys. It's so easy to monitor the blogosphere and find out what's being said about your company. Go to www.Blogpulse.com right now. Type in "kensington laptop lock." These are today's results. Numerous links from blog posts detailing what can only be described for Kensington as a PR disaster.
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Comments
Blogging for Associations said on May 24, 2005 at 02:45 PM
People Are Talking About You
Debbie Weil has good advice for companies (and associations). Doesn’t matter if you’re blogging; doesn’t matter if you like to read blogs; but you damn well better monitor what blogs are saying about you
Blogging for Associations said on May 24, 2005 at 02:47 PM
People Are Talking About You
Debbie Weil has good advice for companies (and associations). Doesn’t matter if you’re blogging; doesn’t matter if you like to read blogs; but you damn well better monitor what blogs are saying about you
Mary Schmidt said on June 1, 2005 at 03:56 PM
When are these “guys” going to get it? Stop the “smash and grab” marketing and customer service avoidance, fellas. We “little people” TALK to each other (even if you won’t talk to us.) I’m in the process of writing my next newspaper column - the title “Smash and Grab Marketing” Sadly, I’ve got wayyyy too many examples.
Mary's Blog said on June 1, 2005 at 04:04 PM
Shhh! If we don’t look at it, it’ll go away.
It’s getting tougher all the time for companies to do “smash and grab” marketing (where the company grabs as much of your wallet share as they can before they dump you and dash to the next victim). Thanks to the ongoing technology…
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webmaster said on August 31, 2005 at 06:18 PM
If you’re restless in your cubicle or your corner office, start dreaming about a new career as a… Chief Blogger. Or maybe you’d like to hire one for your company. The Wall Street Journal profiles Stonyfield Farms’ Chief Blogger Christine Halvorson in an article titled “Blogging becomes a corporate job” (May 31, 2005; subscription required). Halvorson, who says she earns a mid-$40,000s salary, writes four different blogs for the organically-minded yogurt maker. Another possibility: New Jersey-based marketing agency Digital Grit has an opening for a summer blogging intern.
