Note: this has been re-posted from the Inc. 5000 conference blog.
Despite the fact that 39% of the Inc. 500 are blogging, I found only a tiny handful* of folks at the Inc. 5000 conference (speakers or entrepreneur-attendees) who are actively engaged in using social media. And when I say "actively," I mean more than the occasional blog post.
So it was fun to meet Greg Cangialosi via Twitter. Greg is CEO of email services provider Blue Sky Factory - #1,861 on this year's Inc. 5000 list.
BusinessWeek recently profiled a handful of Twittering CEOs as well as explaining the brand building benefits of using this new social media tool. Twitter now has over 1 million users a month.
If you're wondering how I "met" Greg on Twitter, let me briefly explain. This may also explain why microblogging works as a marketing strategy. I tweeted about choosing a new email service provider. (Yes, "tweet" is a made-up word that explains what you do when you type a short entry, up to 140 characters, into your Twitter account.)
I mentioned @BlueSkyFactory (the company's twitter handle) as one vendor I am considering. Greg saw it and tweeted me back, saying: "Hey, let one of our sales reps give you a demo."
By checking his Twitter profile, I quickly determined that he was CEO of the company. I was impressed. A CEO who would take the time to contact me directly?
I chatted with Greg by phone today to find out why he's spending time, as a CEO, on Twitter.
"I'm one of the converted CEOs that gets it," he told me. "And my sales force does too." He's convinced that business development is a by-product of participating in conversations. "All these tools (the company also has a blog and a Facebook page) are ways for us to amplify our signal."
Even more effective, he explained, is when a third party recommends your company via Twitter or in the blogosphere. When social media guru Chris Brogan mentions Blue Sky Factory, "we get a flood of inquiries," Greg said. Chris has nearly 15,000 followers - people who have signed up to follow or read his every tweet. (Anything over 1,000 followers is considered an impressive following.)
*Inc. 5000 Twitterers - #inc500
I found your tweets after the fact but thanks anyway to attendees @lizaK , @prospectMX , @ryanbuch, @emikubota and others (?) for your live twittering of this year's Inc. 5000 conference in Washington DC.
How did I miss you guys?!
If you want to see the (small) stream of Tweets with live updates on the speakers, go to search.twitter.com and plug in #inc500 or inc 5000.
Previous Comments
Ryan Buchanan said on September 22, 2008 at 08:14 AM
Debbie - great post and thx for the mention. I normally use Twitter a lot more at conferences or binge tweet every couple days, but I was so engaged in the content of some amazing speakers at Inc 5000 conference, I only tweeted 3-4 times the entire time. Great blog post - I bet hundreds more will be tweeting at this conf next year.
Krista said on October 30, 2008 at 02:10 AM
Hi Debbie: Thanks! A super example of how Twitter benefits the corporate world. I have just started using Twitter and aim to pass on valuable stuff to those who are following my tweets. I read somewhere that like blog posts, tweets should aim for Relevance, Engagement and Value if possible (I know, tough if it’s only 140 characters!). For me, it’s still a testing stage!
Andrew Wise said on February 9, 2009 at 04:58 PM
I still say Twitter is a waste of time, especially since I receive about 20+ Twitter spams everyday alerting me that “johnXYZ” is now following me on Twitter.
As a marketing tool used by ecommerce, SEO, linkbaiters, Twitter has a lot of power, but for the general society, I think we’re going to see it’s allure fade once everyone realizes how worthless it is.
Get Updates via RSS
Get Updates via Email
Social Media Blogs