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Limit your links

In your HTML e-newsletter, that is. That's the subject of a mini column I wrote for today's issue of BtoB E-mail Marketer Insight. Sounds counter intuitive but it's really not. By limiting the number of hypertext links, you narrow down your readers' choices. Make 'em click where you want them to click.
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About This Blog

I’ve been writing about corporate and CEO blogging and business use of social media since 2003. I also use this blog as a whiteboard to work out my thinking on other subjects, such as Government 2.0 and Publishing 2.0.  I welcome your Comments if they are on topic. I delete them if inappropriate or spammy.




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Debbie Weil

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