Sep
4
2008
The Big List of Big Brand Corporate Blogs
Posted in the Category of Case Studies and Corporate Blogging
I've created a list of 67-plus over 75 Big Brand* corporate blogs. I also included some large association, governmental and non-profit blogs. A few takeaways:
- Most of these corporate blogs are written by multiple authors
- CEO blogs by Big Brands are still rare (that's for another list)
- An increasing number of Big Brands have more than one blog
- The blogs are being updated at least several times a month
- These companies get it (although some of the blogs are edgier and more revealing than others)
Please help me curate (thanks to Peter Kim for the verb) the list by adding additional suggestions in the comments. See bottom for how I put the list together.
Big Brand Blogs
- Accenture
- Accuquote
- Adobe (multiple blogs)
- Amazon
- American Red Cross
- Ask.com
- Avaya
- Avis (UK)
- BearingPoint
- Benetton
- BestBuy (CMO blog here)
- Best Western
- Bigelow Tea
- Boeing (VP Marketing)
- Chevron (event blog)
- Cisco (12 corporate blogs)
- Clorox
- Coca-Cola
- Chrysler (also Jeep.com community)
- Delta
- Dell (hands-down the winner as far as use of social media)
- Edelman (and CEO Richard Edelman's blog)
- EMC
- Fandango
- Fiskateers
- Flickr
Ford?- Forrester Research (multiple blogs)
- GE (Global Research)
- Global Crossing
- GM (multiple blogs)
- Graco
- GSK
- Harley-Davidson
- Hitachi (multiple blogs)
- HP (includes Communities)
- IBM (one of the original corporate bloggers)
- Intel
- Intuit (multiple blogs)
- Johnson & Johnson
- Kaiser Permanente
- Kodak (also here and here)
- Kryptonite
- Lenovo
- LuLu
- Library of Congress
- Marriott (CEO blog and also VP Chef blog)
- Mayo Clinic
- Microsoft
- Mint
- Molson
- McDonald's (CSR blog)
- Monster.com
- Nike (also here and here)
- Nokia
- Palm
- Patagonia
- Oracle (multiple)
- Patagonia
- Pitney Bowes (CEO Mike Critelli's blog)
- PricewaterhouseCoopers UK (multiple blogs)
- Quicken Loans
- SAP (multiple)
- Second Life
- Skype
- Sony (Electronics Blog)
- Starbucks (more than a blog)
- Starwood
- Sun Microsystems (and CEO blogger Jonathan Schwartz)
- Southwest Airlines (more than a blog)
- Texas Instruments
- Toyota
- Verizon
- Walmart
- Wells Fargo (4 blogs)
- Whole Foods
- Yahoo!
- Yoplait (in French)
- Xerox (multiple blogs)
- Yum! Brands
- Zappos (multiple blogs)
- Zillow
* My definition of Big Brand is somewhat arbitrary. Some of these are smaller, private companies or startups. Some are Fortune 50s. All are recognizable brands here in the U.S.
The industrious Peter Kim has compiled (and continues to add to) a comprehensive list of social media marketing examples. I also looked at the 35+ examples of corporate social media posted to Mashable by Aaron Uhrmacher. I scanned the members list over at the Blog Council. Perused the invaluable NewPR Wiki list of corporate blogs. And cross referenced the 58 61 entries on the Fortune 500 Business Blogging Wiki. I consulted a few more lists here and here.
Thanks also to Mario Sundar, LinkedIn's chief blogger and persistent chronicler of corporate blogging for his Top 15 Corporate Blogs lists.
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Comments
Paul Fabretti said on September 5, 2008 at 04:44 AM
Debbie
As always, a fantastic resource! I’d love to add my client, Shop Direct Group to the list.
They are a $1.5bn+ online clothing retailer in the UK and have a couple of blogs I have done for them:
Corporate Blog: http://www.homeofbigbrands.com/
Love Label Blog (fashion label): http://lovelabelblog.com
Herve Kabla said on September 5, 2008 at 05:41 AM
Great list, thanks. I hope we’ll come some day to such a long list of corporate blogs in France.
You can already include Yoplait (http://www.bravolapetitefleur.com) and Dassault Systemes (http://share-sports.3ds.com/)
Valorie Luther said on September 5, 2008 at 06:16 AM
Don’t forget about Bigelow Tea: http://www.bigelowteablog.com!
Clayton said on September 5, 2008 at 11:36 AM
Debbie - Quicken Loans also has a few blogs and other social media projects going on. Our main blog is http://www.whatsthediff.com. Peter Kim added our other projects to his post also.
Thanks - Clayton
Debbie Weil said on September 5, 2008 at 11:43 AM
Thanks Valerie and Clayton. Will add Bigelow Tea and Quicken Loans blogs.
Paul Fabretti said on September 5, 2008 at 11:50 AM
Hey Debbie
Looks like my comment ended up in the akismet spam bin. It’s perfectly safe! Please fish it out...please
Debbie Weil said on September 5, 2008 at 12:14 PM
Paul, all taken care of. Akismet is a little squirrely.
Paul Fabretti said on September 5, 2008 at 12:18 PM
No problem, thank you. Better to be safe than sorry. I have the same 2 url rule on my blog too!
Loving the list BTW!
John Cass said on September 5, 2008 at 02:06 PM
Hi Debbie, Thanks for putting this great list together and using the Fortune 500 wiki as one of your resources. Did you see any new blogs in the Fortune 500? Do I need to update the list because a blog is missing?
Christopher said on September 5, 2008 at 03:15 PM
This is a pretty comprehensive list. I have an addition!
If you’re looking for the leading blog resource for hourly and skilled workers, check out The Employment GuideĀ®’s Job Spot Blog! Lots of podcasts, guest blogs from Joel Cheesman and others and advice to get your job search rolling.
Debbie Weil said on September 5, 2008 at 05:12 PM
Now that I think of it, I believe there were a couple missing from the F500 wiki… as well as one or two on the wiki that are no longer live.
Dan Schawbel said on September 5, 2008 at 05:22 PM
This is an exceptional list and I’m glad EMC is on there. Companies have certainly come a long way with blogging and Debbie is certainly someone to thank. This is only the beginning of course and you should be aware that more and more corporate blogs will be popping up until a company has to have one in order to remain competitive.
Disclaimer: I do social media for EMC
Rajesh Kumar said on September 6, 2008 at 12:44 PM
Interestingly, Starbucks does not offer RSS feeds..
Debbie Weil said on September 6, 2008 at 09:04 PM
Rajesh,
Good point re the blog section of MyStarbucksIdea.com. I assume there’s no RSS cuz it’s a “closed” community, although anyone can register. Here’s the direct link to the “blog” part of the site: http://blogs.starbucks.com/blogs/customer/default.aspx
Don’t know if folks can get there without registering.
John Cass said on September 6, 2008 at 09:37 PM
I’ve added three new blogs to the list of Fortune 500 companies with blogs; Yum! Brands, Molson Coors Brewing, and Chevron. thanks for the tips!
Debbie Weil said on September 8, 2008 at 11:38 AM
Thanks John. I changed KFC to the correct Yum! Brands.
Debbie Weil said on September 9, 2008 at 09:20 AM
I have added Mint http://blog.mint.com/blog/ and Ask.com http://blog.ask.com/ to the list.
Herve Kabla said on September 9, 2008 at 09:34 AM
Chrysler’s blog is missing too, and does not have any RSS feed either…
Debbie Weil said on September 9, 2008 at 10:13 AM
Thanks Herve, for the tip about Chrysler’s blog. I’ve added it.
Thanks also for BlogAngels’ list of the best French corporate blogs: http://blogangels.net/index.php/blogs-a-la-loupe/2008/les-meilleurs-blog-dentreprise-en-france/
I added Michel Edouard-Leclerc to your list! http://www.michel-edouard-leclerc.com/blog/m.e.l/index.php
Debbie Weil said on September 9, 2008 at 06:27 PM
Thanks to Joshua Kahn http://twitter.com/jokahn for the pointer to the BestBuy blog (via Twitter)
Rajesh Kumar said on September 14, 2008 at 09:52 AM
It will be very interesting if someone can turn these links into an OPML file.
Ray Pellecchia said on September 25, 2008 at 11:07 AM
Debbie—My compliments on the excellent list. I agree with you that there’s lots of room for growth.
I’d like to shamelessly nominate NYSE Euronext’s own corporate blog, Exchanges. NYSE Euronext is an S&P;500 company and the parent company of the New York Stock Exchange, among other financial markets, products and services.
The url is: http://exchanges.nyse.com
Thanks and keep up the great work!
jennifer dlugozima said on October 2, 2008 at 02:06 PM
What’s interesting to me is who wasn’t on the list: AIG, Lehman Brothers, Merrill Lynch, Goldman and Morgan Stanley.
Wonder what they would have written about…
Stock Market said on October 7, 2008 at 09:06 PM
There are some online investment firms that also serve as a news wire. A few of them have current events and market related articles, along with stock quotes. Marketwatch is one, another is:
Stockmarket Quote List
http://www.stockmarketquotelist.com
If a person had an interest in reading news they can get it there, and compare funds at the same time.
Research Health said on October 22, 2008 at 01:37 AM
News sites can provide a public service as well. One news and information site provides articles related to health care. It covers issues that affect a the global community, as well as new developments and research.
http://www.researchhealthcare.com
It is nice when there is organization of information into relevant topics and a way to search the index efficiently.
Gastronomie said on October 24, 2008 at 04:03 PM
Hi Debbie, very interesting list, with many surprises
greeting from switzerland
Sarah said on October 29, 2008 at 09:28 AM
Great list, thanks Debbie.
Do you have any views on which are the best examples of corporate blogs, and if so, why?
Thanks
Sarah
Cancer Symptoms said on November 2, 2008 at 11:41 PM
This is a wonderfull post, very informative just wanted to thank you for it !
Jenny
Erik Z said on November 4, 2008 at 10:49 PM
Thanks for the great list of blogs, definitely going to bookmark this page. I’ve been looking for a list that I can lean back on for news and media.
Robin Grant said on November 7, 2008 at 06:49 AM
Hi Debbie
You’re missing Skype’s blogs (http://share.skype.com/sites/en/) from the list
Kelly Stevens said on November 12, 2008 at 04:08 PM
Debbie you truly go out of your way to help your net community, this is a great list and I also thank Peter Kim she is a asset to us all.
Much Thanks !
Kelly Stevens
Pregnant MaMa said on November 12, 2008 at 04:17 PM
O My Goodness, Debbie when do you you ever sleep sweetheart, your passion for helping people is a very selfless act and does not go unnoticed. I have been looking for a list like this on the net and you just happen to have a comprehensive list go figure. Keep up the excellent work and god bless !
Janet Milly (pregnany MaMa)
American Region said on November 21, 2008 at 07:55 PM
Great List of big name corporate blogs. Another one to consider is:
It publishes articles from North America organized by region.
Political said on November 21, 2008 at 07:59 PM
A blog network that covers politics in the United States also releases its information free of charge and encourages others to use it freely. Democrats, Republicans and more have their day to day goings made available to the public.
Science Project said on November 21, 2008 at 08:02 PM
Experiment Science Project brings research and science related news to the public. Read about new happenings in the science world.
wordtags said on November 24, 2008 at 08:24 AM
great list of corprate blogs - many interest themes and answer
thanks for the list.
earth4energy said on November 29, 2008 at 01:16 AM
Good list, but it seems you have some of the bigger ones missing. American Region, etc.
Tina said on December 3, 2008 at 12:26 AM
This is a great list of blogs, I use it often. Thanks for putting it together.