What’s New in the 2010 Updated Edition of The Corporate Blogging Book [Kindle]?

Glad you asked. This is my first bold step into Publishing 2.0. As the publisher of this new e-book edition I’ve had a blast commissioning a new cover as well as working with e-book guru Joshua Tallent who formatted the manuscript for Kindle. So far, I’m pleased with how easy it is to use Amazon’s DTP (Digital Text Platform) although it was a bit frustrating at first.

The Kindle Operations team, presumably made up of real people, acts like a

The Sad Truth About Many Corporate Blogs

For all the hype (yes, some of it from me) about the potential of a corporate blog to connect with and motivate your customers, the fact remains that many corporate or organizational blogs are, er, dull. They talk about… themselves. Us. Our product. Our service. Yuck. I mean, do we really care? I was reminded of this sad truth by the revealing Inc.com column published by longtime blogger and entrepreneur Joel Spolsky (see here: Let’s Take This

Too Fat to Fly… But Not to Blog, Twitter, Kvetch

So how do you discuss that which cannot be discussed in polite conversation? Namely, obesity. Southwest Air even uses the words "delicate policy" to describe how employees should handle a supersize passenger who requires two seats. The incident this week with director Kevin Smith (whom I’ve never heard of but who has 1.6 million Twitter followers) raises two difficult questions:

1. Does having 1.6 million followers entitle you to rant and

Registration for 3/10/10 Sweets and Tweets With Anil Dash Is Now Open

Attn: Cupcake Lovers. Learn Why Dot Gov Is the New Dot Com.

A quick update to let you know that registration for the next edition of Sweets and Tweets is now open. The event will be held Wednesday March 10th at 7 PM sharp at the very cool Baked and Wired cupcake cafe in DC’s Georgetown. Tech celeb Anil Dash, founder of the new DC-based incubator Expert Labs, is our speaker. Microsoft’s U.S. Public Sector division is the sponsor. This is an

Just Kiss Me and Other Words of Advice

Hugh Macleod of Gaping Void genius has started sending a daily cartoon to his email list. He’s giving it away, right? Yes and no. He is in fact giving away a JPEG of a cartoon. Like today’s, which is a warm up for Valentine’s Day on Feb. 14th. But he’s also teasing us and goading us to think of his JPEG image as something much more valuable. It’s a taste of what he’s really got on offer: a 11 by 14 inch handsigned print that he’s selling (you

Linchpins, Lizard Brains and Lying to Yourself

It’s one thing to be Tweeting and obsessively checking your email in order to procrastinate about a writing project. It’s yet another to find yourself cleaning the toilet. The lizard brain, as Seth Godin calls it in his new book, LINCHPIN, will always win. Unless. Unless you identify the cunning excuses. And push through what Seth calls the resistance. Gitoutahere lizard brain. The toilet is looking good. Freewriting works. It breaks through