Here's my write up of the presentation at yesterday's IABC conference on how McDonald’s communications strategy helped transform press coverage of the company between 2003 and 2005. Nothing to do with blogging but a great story nonetheless.
Previous Comments
Toby said on July 3, 2005 at 02:51 PM
Debbie - wonder what McD’s would think of this blog authored by a McD fan? Altho fairly written, it’s a great case for why companies should be paying attention to the blogosphere.
http://mcchronicles.blogspot.com/
Rick Short said on August 15, 2005 at 11:00 PM
Seriously ...what would a McDonald’s executive do with the info in the McChronicles? Is it anywhere near relevant to them? How much weight should ONE blogger receive?
Is the McChronicles even relevant?
http://mcchronicles.blogspot.com
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