BlogWrite for CEOs

Nice to wake up on Monday morning to this subject line in an email from Robin Crumby, managing director of UK-based publishing and research company Melcrum: "Your book rocked my world!" I sent him a galley copy of The Corporate Blogging Book for an early peek:
"I took your book on holiday, naively thinking that I could dip into it during a quiet moment and lo and behold, read it cover to cover - I couldn't put it down. And then proceeded to talk about it for the remainder of my time in sunny Majorca, Spain! 'RSS is the new e-mail' will become my mantra for [today's] UK NEPA conference. As well as other gems such as the many ways that blogs can help your business, over and above the "I'm a consultant/thought leader and here's what I think" approach which seems to be the norm." - Robin Crumby
Speaking of the folks at Melcrum, I'm delighted to report that I'll be a speaker at Melcrum's Strategic Communication Management Summit in London on Oct. 19, 2006. Cool, huh?!

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cartoon I've been writing about corporate & CEO blogging since 2003. I also use this blog as a whiteboard to work out my thinking on other subjects.

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