Great tips from B.L. Ochman. My favorites:
"Write like it counts.
"No matter what your audience size, you ought to write as if your readership consisted of paid subscribers whose subscriptions were perpetually about to expire. There's no need to pander. Compel them to re-subscribe." said Dennis Mahoney on A List Apart.White space is your friend.
It makes reading from the screen easier. Nothing is harder to read than a solid block of copy on a computer screen."
Related post: Are you writing for the Web when you blog?
Previous Comments
RTodd said on February 28, 2005 at 06:28 PM
My contribution: Write so that everyone can get value and understand the information you provide. Many times we write at a level that only people within our own ranks can understand. One of the critical aspects of SOA is to deploy a UDDI registry and include many of the definitions of SOAP and WSDL. Clearly, only a technology expert is going understand what that statement means. Write so that everyone can get value.
Debbie Weil said on March 1, 2005 at 06:27 PM
Todd,
Thanks for reminding me of a pet peeve… blog writers who only write for blogosphere “insiders.” That gets old fast.
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