I missed this when it aired several weeks ago. Nothing new but fun to see it on network TV. Marriott tells the reporter that Bill Marriott's CEO blog is responsible for $4 million in bookings on the main site. That's not a huge amount given Marriott's sales, which are in the billions. But not bad for a little spare change from blogging.
2 comments
Categories: CEO Bloggers, Corporate Blogging
Previous Comments
Headlines from Floyd said on August 20, 2008 at 01:26 PM
Debbie: I watched the clip—good stuff. Bill Marriott is a smart man.
He writes it longhand because he can’t type! But he obviously understands the importance of the customer interaction.
How do you suppose they came up with the $4 million?
Fairings said on September 3, 2008 at 02:08 AM
Wow! $4 million from blogging? That has got to be a success!
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