I can feel it seeping in, insidiously... a tendency to write in longer, more formal, more tortuous sentences like, well, like this one. Maybe it has to do with focusing on the topic of corporate blogging. Is 'corporate blogging" the ultimate oxymoron? Not necessarily. But it does pose the particular challenge of finding the right voice. Just because your topic is serious or complex or filled with jargon and acronyms doesn't mean you have to write about it in a ponderous way.
So Debbie, listen up... cut the corporate-speak on your blog and just... say it.
A couple of useful resources for writing a blog:
- Slide presentation by Molly Holzschlag and Darren Barefoot from their Blog Writing Style session at last week's Blog Business Summit in San Francisco
- Top 7 Tips to Write an Effective Business Blog (PDF). By yours truly. Yes, you can download it and freely pass it around.
Previous Comments
Hans on Experience said on August 30, 2005 at 03:49 AM
Debbie is right about corporate speak
Debiie Weil has a great blog called BlogWrite for CEOs. She is also writing a book. All coporate stuff, all formal things. And now she is asking herself, Why being so formal, writing in corporate speak? Why such long sentences? And I thingk she’s right…
The "A-Ha!" Blog said on January 19, 2007 at 11:00 AM
Dearest non-blogging professional: Why, oh why arent you blogging yet?
I have five minutes to write this post.
However
I have hours upon hours - days, really! - of pent-up energy on the subject of why you should be blogging. Im sitting on the equivilent of a massive nuclear weapon here, or the cure for cance…
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