BlogWrite for CEOs

Jun

8

2009

Sweets and Tweets: Free Cupcakes, Social Media and Crowdsourcing Almost Everything

Posted in the Category of Events and Social Media

Update: SOLD OUT! You can now follow us on Twitter at @SweetsandTweets. Stay tuned for the announcement of the winning blog design for our event series. The next Sweets and Tweets is Thursday July 9, 2009 at Baked & Wired in Georgetown. Genius Rocket is sponsoring. Venture capitalist, entrepreneur and politico Mark Walsh will speak about crowdsourcing almost everything. Space is limited and tickets are going fast gone.

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3 comments

May

29

2009

Forrester’s Groundswell Creates a Social Technographic Profile Widget

Posted in the Category of Books and Stats & Studies


Very cool. Based on the social technographic framework laid out in Groundswell.This is also cool because it illustrates how you can market with useful sharable "content" and sell without (being too obvious about) selling. Note the link to the $749 report you can buy, etc.

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1 comments

May

28

2009

Re the FTC and Bloggers: It’s a Brave New World But Old Rules of Disclosure Still Apply

Posted in the Category of Corporate Blogging and Social Media and Stats & Studies

On the one hand, it’s a brave new world where bloggers represent a new and unfettered publishing channel. On the other hand… there are lots of questions swirling around about how bloggers should disclose relationships with big brands for whom they may be writing. As well as payment in cash vs. payment in kind (free samples, including cars). This post is a riff with as many questions as answers. It’s not a polished essay. Hope you’ll weigh in…

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7 comments

May

20

2009

Redux: Have You Googled Yourself Lately?

Posted in the Category of ROI and New New Things and Social Media

I’m re-posting an entry I wrote 5 years ago. It still applies. Back then, Googling yourself was a relatively new concept. Now, it’s a truism that Google results are your home page.

Posted May 19, 2004: "Google yourself." That’s today’s pithy two-word tip from personal branding guru William Arruda. As he puts it: "Being Googled reveals how visible you are on the Web, and visibility (at least among your target audience) is critical to successful

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3 comments

May

14

2009

Why FriendFeed Is the New Must-Have For Your Social Media Toolbox

Posted in the Category of New New Things and Social Media and Twitter

View my FriendFeedIt’s happened overnight. Actually, in the past two weeks, since FriendFeed announced a redesign of their site. Suddenly everybody is subscribing to FriendFeed and it’s looking like the new "it" tool in the social media toolbox. Here’s why: 1. FriendFeed has made it easier to find and subscribe to others’ FriendFeeds. 2. FriendFeed is an aggregator of the most used social media tools. 3. You see a mesmerizing real-time conversation

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8 comments

May

12

2009

The Inside Skinny on Washington D.C.’s Top 100 Tech Titans

Posted in the Category of In the News and New New Things

The who’s who - and how - of D.C.’s Top 100 Techies is all the buzz in the local tech community: who’s on the list, who’s not, etc. I was delighted to be named a Tech Titan (#100 as it happens, as it’s alphabetical) but I’ve been curious… how did editor-at-large Garrett Graff choose 100 noteworthy D.C. techies for the May 2009 issue of Washingtonian? Graff’s street cred for compiling such a list is impressive, BTW.  He was Howard Dean’s

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cartoon I've been writing about corporate & CEO blogging since 2003. I also use this blog as a whiteboard to work out my thinking on other subjects.

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