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Only 7% are reading blogs

blog_graph_emarketer.gifA small minority of Americans - 7 percent - according to a March 2005 study by CNN, USA Today and Gallup (as reported in eMarketer) So the wave is still cresting. Most of the attention thus far is on political blogs. Blogging as a business communications tool is still in its infancy. Good to get a reality check now and again. (Note: open access to the eMarketer article until March 31, 2005.)Tx to Sandy Gibson for the pointer. Related Resource An article from Wharton Business School's Knowledge Center on Weblogs are here to stay, but where are they headed? Thanks to Linda Abraham for the pointer.
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I’ve been writing about corporate and CEO blogging and business use of social media since 2003. I also use this blog as a whiteboard to work out my thinking on other subjects, such as Government 2.0 and Publishing 2.0.  I welcome your Comments if they are on topic. I delete them if inappropriate or spammy.




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