Sep
24
2007
Parsing Web 2.0 for Success in the City - Washington DC
Posted in the Category of Speaking
Had a great time this morning speaking to members of Success in the City, a Washington DC-area networking group for women executives. I talked briefly about how the line between mainstream media and consumer generated content is blurring (recent example: a University of Florida student's video of a diatribe directed at Sen. John Kerry was aired on CNN).
And at the same time, in a parallel phenomenon, corporations are slowly - slowly - realizing that consumer generated media (whether it's blogs or videos or Facebook groups) may be a more credible and effective way to influence consumers than traditional advertising created by expensive agencies.
We also talked about privacy - or lack of it - in this age of Googling and pros and cons of using a blog to control your digital identity through your own blog. Great group. And kudos to Success in the City's dynamic founder Cynthia de Lorenzi.
