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Pete Blackshaw on CGM, the future of authenticity, what’s advertising & what’s not and more…

blackshaw_550x381.jpgPete Blackshaw was one of the best interviewees so far on The Corporate Blogging Show. We had a meaty one-hour conversation about CGM (consumer generated media) and much more. Pete is CMO of Nielsen BuzzMetrics, a former brand manager for Procter & Gamble, and a genius when it comes to parsing the woolly world of consumer generated media (a phrase he coined). Complete write-up of the show here.

Podcasticon_1Download the Dec. 5, 2006 show as a podcast (MP3, 13.4 MB, 58:38) or sign up for the RSS feed to get it (and future editions of the TCB Show) automatically.

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I’ve been writing about corporate and CEO blogging and business use of social media since 2003. I also use this blog as a whiteboard to work out my thinking on other subjects, such as Government 2.0 and Publishing 2.0.  I welcome your Comments if they are on topic. I delete them if inappropriate or spammy.




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