Aug
31
2005
RSS & email are the How; blogs & ezines are the What
Posted in the Category of Marketing and New New Things
RSS expert Rok Hrastnik has penned a lucid explanation of the relationship between blogs, ezines, RSS and email. As he puts it:
"Blogs and e-zines or newsletters are "the what" --- what you publish online ... the content side.
RSS and e-mail are "the how" --- how you get that content or information to the reader ... the delivery side."
And online marketing pioneer Ralph F. Wilson has a few sage words on blogs vs. ezines and how they overlap.
As he puts it:
"... for those who don't follow your blog, send out a monthly newsletter made up of the most important or enduring blog entries, carefully edited, with URLs to other important entries in your blog. For news junkies, a blog provides frequent information. For less intense customers with whom you still want to retain top-of-mind status, send your e-mail newsletter."
Useful Link
Dirty secret of publishing a blog vs. an e-newsletter
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Comments
Qumana Blog said on September 1, 2005 at 06:15 PM
Blog - ezine overlap?
Debbie’s post yesterday has gotten me thinking—<a href="http://www.blogwriteforceos.com/blogwrite/2005/08/rss_email_are_t.html" rel="nofollow">BlogWrite for CEOs- RSS & email are the How; blogs & ezine are ...
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meryl said on October 28, 2005 at 01:33 PM
I know this is an old entry—but I missed it. Anyway, blogs, feeds and newsletters, Web sites should be mixed up for max results. What I mean by this is for example: you have a newsletter. It can be delivered (how) by RSS or email. The newsletter can mention the blog therefore bringing readers to the blog.
The blog can mention when there is a new issue of the newsletter. RSS subscribers of either will hear about the other. There are a lot of ways to go about mixing the content and delivery methods together.