It's, er, over 5,000 percent. That's based on her calculation that her $14.95 / month account with TypePad triggered $1 million in new business for Forrester last year. Charlene, who's a principal analyst for Forrester based in San Francisco, blogs here. She gave an excellent speech last week at the NewComm Forum in Palo Alto. (Here she is answering audience questions on Friday March 3, 2006.)
I'm always studying other speakers to see what presentation techniques they use. Charlene's speaking style is notable for her warmth and authenticity - along with lots of Forrester stats to chew on. She mentioned her kids several times and also asked the audience for input.
When giving examples of corporate blogs she went deeper than showing a screenshot. For example, she included the text of a back and forth exchange between two commenters on GM's FastLane blog. Very effective.
P.S. Hope I got the ROI math correct. Figure $14.95 X 12 = $180. Meaning a return on investment of $1 million less $180. Could someone check this, please! Leave a note in the comments below.
Previous Comments
James Kim said on March 7, 2006 at 12:21 PM
a million minus $180 is still a million to me.
nice meeting you at NewComm!
-James
Blogspotting said on March 9, 2006 at 11:28 AM
Like to Make Money on Blogging? How about $1 Million
Debbie Weil writes that tech industry researcher and consultant Charlene Li brought in $1 million in business for her company, Forrester Research, through her blogging.
Zoli Erdos said on March 9, 2006 at 06:17 PM
Somewhat understated on the investment side - perhaps Charlene’s time is worth something, likely more than the TypePad fees :-) Still an impressive return though ..
Inside the Cubicle said on March 9, 2006 at 09:55 PM
Talk about ROI
How much money can you bring in from your blog?How about…1…million…dollars!!!. According to Debbie Weil that is how much in business Forrester’s Charlene Li apparently brought in over the past year. She didn’t do through ads, she didn’t do it thr…
ReveNews - Jim Kukral said on March 10, 2006 at 09:56 AM
Can Your Business Blog Prove A Return On Investment?
The biggest point I try to ram into people’s heads about business blogging is that you CAN find ways to measure return on investment. Take for example, Charlene Li of Forrester Research, who just recently spoke about how her blogging has brought in clo…
Das CIO Weblog said on March 11, 2006 at 10:20 AM
Corporate Blogging: Return on Invest von 5000 %
Wenn das stimmt, was die Beraterin und Buchautorin (“The Corporate Blogging Book”) Debbi Weil in ihrem Weblog “BlogWrite for CEOs” schreibt, dann gibt es ein neues Paradebeispiel für den Nutzen von Firmen-Weblogs. Nach ihren Berechnungen hat die Forre…
WebMetricsGuru said on March 11, 2006 at 12:11 PM
Counting income generated by a Blog
Since there’s more and more blogs out there, esp business blogs springing up, we might want to find a way to count the income created by our blogs. In an articleabout ROI of Business Blogs of Forrester Research, Charlene Li,...
BusinessBloggingBootCamp said on March 12, 2006 at 11:37 AM
Corporate Blog ROI at Forrester: Li’s Blog = $1 Million in New Sales
News from New Comm - Forrester’s Principal Analyst Charlene Li gave the Friday morning keynote at the New Communications Forum in Palo Alto on March 3. As reported by Debbie Weil over at BlogWrite for CEOs, in a post entitled
Exclusive Concepts' Internet Marketing Blog said on March 13, 2006 at 09:03 PM
Weekly Roundup March 10, 2006
Now that Google has acquired Writely, a web-based word processor that competes with Microsoft’s Word, will that and the GDrive be enough for home users to abandon Microsoft?... Aimed directly at Google and with $100 million in backing, Jersey-base…
Mercadoc : marketing olfactif, marketing sensoriel said on March 15, 2006 at 09:57 AM
Un ROI de 5000 % pour un blog Typepad !?
Voil
Jason Stamper said on April 5, 2006 at 08:26 AM
Hi Debbie. I enjoyed your discussion: indeed I have had a go at putting some metrics on the ROI of a corporate blog and coming up with an equation that says whether a blog is worthwhile from an ROI standpoint. Love to hear what your readers think about the logic - you can find the equation and a discussion here: http://www.businessreviewonline.com/blog/archives/2006/04/the_roi_of_blog.html
Business Filter said on May 5, 2006 at 07:30 AM
Blog nets Forrester $1 million
Principal Analyst Charlene Li’s blog brings in new business
——-
BostonScott said on May 11, 2006 at 01:10 PM
This just goes to show the power of blogs in creating business, rather than simply expressing brand.
Bottom line: It’s not about the “blog,” it’s about the communication. Kudos to Ms. Li!
Helen Wang said on July 25, 2006 at 12:25 PM
I agree Charlene Li came across very warm and genuine in business meetings, and she has a heart :-).
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