Yup, you can blog your way to the top. Might have been far-fetched a year ago. Maybe even six months ago. But CEOs from Australia to the U.S. and a dozen countries in between are starting to blog. It's a way to speak directly to your customers, your competitors, the media, analysts... or to anyone else in the corporate blogosphere.
COO of Sun Microsystems' Jonathan Schwartz calls his blog "a platform from which to lobby, network and even influence sales." A blog, he says, is "a must-have tool for every executive."
So let's get started... what's your blogging voice? How do you find it? Do you dare??
Previous Comments
Yvonne DiVita said on November 4, 2004 at 05:06 AM
To quote Helen Keller: “Avoiding danger is no safer in the long run than outright exposure. Life is either a daring adventure or nothing.” Join the adventure that is blogging…Debbie has great insights, and connections. Your voice will come as you blog.
Hans Henrik H. Heming said on November 5, 2004 at 05:48 AM
Some Philosophers has thought about ”voice” – they say you don’t know what you mean before you have written, said, or done it.
But be careful – link your corporate weblogging to you overall business strategy.
Best Regards
Hans Henrik
I am curious… So I Blog! said on June 18, 2005 at 01:01 AM
Your voice will come as you blog
“Your voice will come as you blog.”This was excellent advice given by Yvonne DiVita to Debbie Weil some time ago as Debbie was beginning her blog, BlogWrite for CEOs. I read it again tonight with fresh eyes, the eyes of
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