Jul
24
2007
Steve Rubel on CEO blogging on Canadian TV’s Squeezeplay
Posted in the Category of CEO Bloggers and In the News
A producer from Canadian TV network BNN contacted me yesterday asking if I could do a live interview about CEO bloggers for the 5 PM EST edition of Squeezeplay. Unfortunately I couldn't, as I'm up in Maine.
I suggested Richard Edelman as a CEO blogger. Richard was busy so Edelman senior VP Steve Rubel went to BNN's studio in New York to do the interview. Asked if all CEOs should blog, he replied (as I would have), "probably not."
Apple's Steve Jobs is too "secretive" and likes to "control the message," Rubel said. But Chrysler's Lee Iocacca would have been "a great blogger." You have to be able to speak with "both passion and authority." Great job, Steve.
Useful link (today only)
Watch the interview with Squeezeplay's Amanda Lang and Kevin O'Leary (scroll down to 5:00 PM)
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Comments
Susan Gosselin said on July 30, 2007 at 03:49 PM
I have a general question. I have found a number of blogs which may be of relevance to some of my clients. However, I am having a hard time trying to figure out how to rate these sites. They may look good, but how do you know whether they have enough reach to warrant making them part of your media relations strategy? I have a client who would really like to see some numbers, and outside of hit counter or technorati, I can’t find any other useful information. Any ideas on what to do next?
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