"Blogs are more searchable. Technorati and PubSub are more useful to me than Google."
Above quote from a fascinating interview with Jonathan Schwartz on The Red Couch. Sun's President blogs here. He's prolific and voluminous; often writes essay-length entries. Trying to snag an interview with him so I can find out what makes him tick as a top corporate blogger. How and why does he write such long entries. Are his topics strategically selected? Must be a closet writer. Or maybe he's just smart. I'll find out.
ADDENDUM: What Schwartz means by his quote, above, is that he can find more useful information through blog search engines than he can by just doing a quick Google search. In his case, he's looking for conversations, positive or negative, about issues related to open source, etc. Stuff he cares about and that he blogs about.
Previous Comments
Michael Lent said on April 26, 2005 at 10:25 AM
When you interview the Sun blogger, a good question would be: why haven’t you activated the comment feature? Between not inviting feedback and the long posts, it’s uncertain what he’s after. But it doesn’t appear to be an exchange of ideas.
Noel said on April 27, 2005 at 04:38 PM
Michael, check out http://blogs.sun.com/roller/page/jonathan/20040705#comments.
Michael Lent said on April 28, 2005 at 12:42 PM
Noel,
Thanks. I understand Jonathan’s rationale for shunning comments. Nothing unethical or otherwise wrong about it, but does it make him a “top corporate blogger,” as Debbie asserts? As someone said, “What’s the sound of one hand clapping?”. In as progressive and admirable a company as Sun, I guess I would have expected the two-way kind of communication.
I believe in giving ‘em what they want in most business contexts. You’ve got a Sun email address. What would employees want of Jonathan in this respect? Customers?
Debbie Weil said on April 28, 2005 at 03:21 PM
You’ve heard about a blog starting a conversation with readers via Comments. Now my two Commenters above (Michael and Noel) are conversing and I’m outta the loop. Well, not really. But you get my drift…
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