I am slightly embarrassed to learn that I'm #6 on the newly published Twitter Power 150 list, inspired by Todd Andrlik's Ad Age Power 150 (a listing of top media & marketing blogs).
While this blog used to be in the top 100 and even top 50 of the Ad Age list, it has fallen much lower in recent months due to 1.) the re-launching of BlogWriteForCEOs at www.debbieweil.com/blog and 2.) my not blogging frequently enough.
Yes, I'm one of many long-time bloggers who has been seduced by the instant gratification of Twitter, wherein I can compose a 140-character micro thought (aka a Tweet) and post it in less than 10 seconds.
I'm gratified to be #6 on the Twitter Power list (as of this writing), putting me ahead of @steverubel, @dmscott, @jackiehuba and even @chrisbrogan, among many others. But I realize it may be because of my having neglected this blog.
So here's my 2009 challenge: getting back into more regular blogging. NOT on topics that repeat what's in the social media echo chamber. But on topics that will continue to unpack the why and what of social media marketing for what I fondly call the non-digerati, i.e. everyone else out there in the business world.
If they don't get it - and if I (and others) can't explain it to them - then we're all engaging in a backscratching love and link fest that, frankly, is pointless.
Previous Comments
Syamant said on January 16, 2009 at 04:50 PM
I have only recently started being regular on Twitter. Over the course of Twitter conversations some blog ideas developed. But actually writing on them, well i think for an infrequent writer like me , it would take some time to post.
Debbie Weil said on January 16, 2009 at 04:59 PM
Wonderful to see that you’re reading my blog from India. I quite agree with you… there are many times when I post a Tweet and think “Now that would be a great blog post… but no time now.”
Scott Moroney said on January 18, 2009 at 10:28 AM
I am somewhere in the middle with Twitter. I use it. I find it useful, but I don’t find it incredible yet. It is important to stick with it though.
Twitter and your blog do interact in many ways. You can blogroll your Twitter activity through many tools (Typepad being my fav.). You can use Twitter to point to your blog content, this being one of the major benefits I have discovered.
Keep at both. Couple them with other tools with some commitment and you will have some impressive power numbers.
Thanks Debbie for the topic and discussion. More people should read your book!
Samantha McDuffee said on January 19, 2009 at 12:44 PM
I enjoy your fresh perspective and desire to step outside the “echo chamber.” I think it keeps us grounded to step outside of the comfortable community around social media that Amber Naslund refers to.
Sarah Gillingwater said on January 19, 2009 at 02:24 PM
A very sensible post Debbie and I absolutely agree with your last point. I find the same names cropping up again and again when I’m researching topics online.
Now, that may be because these people are specialists in their field and are deserving of all the traffic, but sometimes it’s because there’s a seemingly neverending circle of links between the same blogs and websites. And actually the reality is that in my day job I’m talking to people who haven’t got a Facebook account, don’t read blogs and have never heard of Twitter, and they’re the people I need to convince.
Kathy Hrach said on January 21, 2009 at 05:51 PM
Thanks for such an honest post. For a while I was feeling panicked that I hadn’t fully embraced Twitter and wondered if the marketing community would soon leave me in the dust. Laughing and tweeting as they rushed by!
After spending (sometimes wasting) time on Twitter & Facebook, I’ve realized that my blog, e-newsletter and articles are still the best marketing tools I can use to reach my audience and (hopefully) improve my writing.
I’ll still visit Twitter, but I’m learning that the best tool for one marketer isn’t always ideal for the next.
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