No time to write but want to point out this hugely funny parody of WOMM (word of mouth marketing) in The Onion: "I'd Love This Product Even If I Weren't a Stealth Marketer."
And as a counterpoint, WOMMA's (Word of Mouth Marketing Association) new white paper, "Word of Mouth 101," which you can download here. I really like WOMMA's founders, Andy Sernovitz and Pete Blackshaw of Intelliseek. So I figure there must be an ethical way to do WOMM. I need to learn more about it.
Previous Comments
Zane said on December 23, 2005 at 02:30 PM
I loved this article. But…
Stealth marketing is a bastardized version of WOM. WOM is honest, spontaneous, arising from surprise and satisfaction or not.
WOM builds loyal customers and employees.
We know; it’s how we’ve grown our business.
Stealth marketing is all things but that.
Full disclosure shows I’m a member of WOMMA and a panel speaker in January at their show in Orlando.
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