Dec
15
2005
The debate continues: WOMM vs. stealth marketing
Posted in the Category of General and In the News and Marketing
No time to write but want to point out this hugely funny parody of WOMM (word of mouth marketing) in The Onion: "I'd Love This Product Even If I Weren't a Stealth Marketer."
And as a counterpoint, WOMMA's (Word of Mouth Marketing Association) new white paper, "Word of Mouth 101," which you can download here. I really like WOMMA's founders, Andy Sernovitz and Pete Blackshaw of Intelliseek. So I figure there must be an ethical way to do WOMM. I need to learn more about it.
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Comments
Zane said on December 23, 2005 at 02:30 PM
I loved this article. But…
Stealth marketing is a bastardized version of WOM. WOM is honest, spontaneous, arising from surprise and satisfaction or not.
WOM builds loyal customers and employees.
We know; it’s how we’ve grown our business.
Stealth marketing is all things but that.
Full disclosure shows I’m a member of WOMMA and a panel speaker in January at their show in Orlando.
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