BlogWrite for CEOs

Jul

2003

THE VALUE OF SOMETHING TANGIBLE

Posted in the Category of In the News

I'm working with BrainBox here in Washington D.C. to create an audio cassette/CD of my e-newsletter seminar. They were a few days late in getting me a copy of the recording. No big deal. But instead of saying, "Oh, we've just been busy," they dropped off the CD at my office along with a cool BrainBox travel mug, a pad of their BrainBox paper AND a written note apologizing for the delay. What a great idea! In these days of e-everything, delivering something tangible to a customer (especially a handwritten note) may be your best marketing tactic. Thanks BrainBox!

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