Subscribe Social Media Insights Blog

THE VALUE OF SOMETHING TANGIBLE

I'm working with BrainBox here in Washington D.C. to create an audio cassette/CD of my e-newsletter seminar. They were a few days late in getting me a copy of the recording. No big deal. But instead of saying, "Oh, we've just been busy," they dropped off the CD at my office along with a cool BrainBox travel mug, a pad of their BrainBox paper AND a written note apologizing for the delay. What a great idea! In these days of e-everything, delivering something tangible to a customer (especially a handwritten note) may be your best marketing tactic. Thanks BrainBox!
0 comments
Categories: In the News

« Return to Previous Page

blog comments powered by Disqus

About This Blog

I’ve been writing about corporate and CEO blogging and business use of social media since 2003. I also use this blog as a whiteboard to work out my thinking on other subjects, such as Government 2.0 and Publishing 2.0.  I welcome your Comments if they are on topic. I delete them if inappropriate or spammy.




Subscribe   Subscribe via RSS




Featured Posts

Twitter Stream Twitter Stream

Debbie Weil

Follow Debbie Weil, @debbieweil

author | speaker | kinda cool | 2010 updated edition of THE CORPORATE BLOGGING BOOK for Kindle, iPhone, BB. iPad next.

Follow this guy RT @SamHDC A few guys talkin abt church, a few stirrin lard, 8-yr-old kid drinkin coffee, 1-armed man driving a timber rig.
Cool RT #writefuture made me rethink a 5yr long project entirely, in one day. Value for money. /via @oldweirdalbion
Your tweeting was a highlight RT @mathitak Sorry I need to hit the road before #writefuture wraps up...
Fasc to hear @luxlotus articulate how she extracts the big idea out of a book and builds conversation around it - Twitter etc. #writefuture

WordBiz Report Social Media Blogs

WordBiz Report Top CEO/Exec Blogs

Debbie on Flickr

Archives




View Debbie's Extended Archives