The World Economic Forum kicks off today in Davos with a high-octane meeting of movers and shakers and thinkers. The focus is the Shifting Power Equation. That includes a discussion of how technology is leveling the playing field for both business and media, of course.

In addition, their comms team has several blogs going to document the scene, provide color and, hopefully, offer a real peek inside for those of us who can't attend.

This is "event blogging" at its best. Follow along this week at Forumblog.org (where a handful of CEOs are also set up to blog.) Also check out Davos Conversation for videos.

As I've said many times before (and I cover in The Corporate Blogging Book), an "event blog" is a great way to dip your toes into corporate blogging if you're just getting started. It gives you a focus; it's time limited; it gives you an out.

P.S. One of their staffers noticed my earlier post and was kind enough to add this blog to the Forumblog's blogroll. Cool, huh?!

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