Dec
31
2006
Three quick reads to kick off 2007
Posted in the Category of WordBiz Report
The first is the just published Citizen Marketers by Jackie Huba and Ben McConnell. It's a fast, engaging read and extremely well written. In a nutshell, they explain how ordinary citizens are creating media (blogs, podcasts, video, songs, photo) that rival multi-million dollar ad budgets in their ability to affect brands - both negatively and positively.
Two blog entries that explain Web 2.0 and social media
The second is a blog entry by Jeremiah Owyang: 10 Social Media Strategies for Fortune 1000 Corporations
Third is HP Eric Kintz's blog post: Web 2.0 Trends
And of course The Corporate Blogging Book
... if you haven't gotten to it yet. Readers are calling it the best "How-to" on corporate or business blogging.
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