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Tip #2: ROI of blogging: yes you can measure it but not (usually) in direct dollars

debweil_wbr_new_logo.jpgGet Corporate Blogging Tip #2 in the July 24, 2006 issue of WordBiz Report. If you're not already a subscriber to my e-newsletter, sign up here.

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How to make money from a blog as a marketing tool Makes the point that a blog is a Web site on steroids because of the blogging technology behind it. I cover this in depth in a chapter in my book: "The New ROI Is ROB (Return on Blog)"
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I’ve been writing about corporate and CEO blogging and business use of social media since 2003. I also use this blog as a whiteboard to work out my thinking on other subjects, such as Government 2.0 and Publishing 2.0.  I welcome your Comments if they are on topic. I delete them if inappropriate or spammy.




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author | speaker | kinda cool | 2010 updated edition of THE CORPORATE BLOGGING BOOK for Kindle, iPhone, BB. iPad next.

Follow this guy RT @SamHDC A few guys talkin abt church, a few stirrin lard, 8-yr-old kid drinkin coffee, 1-armed man driving a timber rig.
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