These 5 tips are in this week's issue of WordBiz Report. I wrote them with e-newsletters in mind. And they originally appeared in my column for Crain's BtoB E-mail Marketer Insight. But they apply just as well to "what to blog about" this time of year. David Pankhurst picked up on the idea with a blog post titled Top 5 for 2005: What's in Store for Blogging. Hey Dave, don't forget... ... to tell us who you are on your blog. I only know it's you cuz you sent me an email this morning. Have you noticed this phenomenon? Many bloggers include everything on their blog except their company affiliation or profile and contact info. No reason to leave it off unless your blog is really naughty... and then you, er, shouldn't be blogging.

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