I was back in London to do a two-hour workshop for another Melcrum conference - The Social Media Forum for Internal Communicators. This was a great conference with close to 200 attendees from Global 1000 brands, including BT, Microsoft, IBM, etc.
Write-up of Day 2 of the Social Media Forum on the Melcrum blog.
What's your story: getting the tone and content of blogs right
Whatever the purpose of a company blog, it's essential to choose the topic carefully and present content in a way that captures the attention of the target audience and keeps them coming back for more. In this interactive session, benefit from the experience and insights of author and expert Debbie Weil and learn:
How to think like a journalist when you choose your blog topic
The top five pointers for writing a corporate blog that's useful and interesting
Who should write your company blog – single or multiple authors?
How to get your audience to interact by leaving feedback
Basic etiquette for social media technologies
What to do about negative comments
Examples of great – and not so great – corporate blogs