Apr
25
2008
Why Corporates Should Write Like Bloggers
Posted in the Category of Stuff and Writing Tips
Seth Godin nails it in a recent post. Short answer: because good blog writing is more engaging and more persuasive than any press release or home page ridden with corporate-speak. I especially like these two tips: use headlines and don't say it all at once. Get the rest on his blog...
1. Use headlines. I use them all the time now. Not just boring ones that announce your purpose (like the one on this post) but interesting or puzzling or engaging headlines. Headlines are perfect for engaging busy readers.
2. Realize that people have choices. With 80 million other blogs to choose from, I know you could leave at any moment (see, there goes someone now). So that makes blog writing shorter and faster and more exciting.
3. Drip, drip, drip. Bloggers don't have to say everything at once. We can add a new idea every day, piling on a thesis over time...
- Seth Godin (April 7, 2008)
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Comments
Nona shivangi said on April 28, 2008 at 11:41 PM
I liked the content on this site. Would like to visit again. http://www.deccansojourn.com
Chris Anderson said on May 1, 2008 at 09:15 AM
Blogs pour out of our souls, and every once in a while, it gets interesting. Actually, some are really good at it, without, of course, really trying. Although like most things in life, if you enjoy what you do, and you’re good at it, the money may (or will) follow! Blog on!
Brandon Carlos said on May 2, 2008 at 01:47 PM
The most obvious one, from a business standpoint, is the ROI that a corporate blog offers.
Also, as a CEO, you are a naturally imposing figure. If your organizations goal is to connect with potential clients (and what company’s isn’t?), you could benefit greatly from connecting with these people on a personal level.
Vicki Flaugher said on May 13, 2008 at 03:47 PM
I just launched a blog
focused on the Emerging Woman
Entrepreneur (35-55 year old females
worldwide) and this type of advice is
very helpful. I want to do my best to
actually contribute to the community.
Thanks for the encouragement
as well as the informational
support. The rules of running
a business have definitely changed
and it’s great to have a
resource that can keep
me up to date. It’s nice to
see that even the “big guys”
are responding to the new
approaches.
Together, we are stronger!
Vicki Flaugher, the original SmartWoman
Troy Bingham said on May 14, 2008 at 04:17 PM
just getting started with blogging, this is some good information.
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