Great article by MarketingSherpa's Anne Holland on why "exact verbiage" is so important online. I.e. the specific words you use on landing pages, in text ads, on your site, on (yes) your blog... You need to be aware of what keyword phrases your customers search on. That translates into how you'll be found in the search engines. And you need to be absolutely consistent in your use of words and phrases in order to get higher response rates (more click-throughs) from online readers. People like consistency. Sounds boring. But it's not. When the title of your sponsor text ad matches the headline on your landing page, visitors know they're in the right place... and what to do next. Click & buy.

« Return to Previous Page

blog comments powered by Disqus