Apr
25
2006
Will Sun’s Jonathan Schwartz be the first Fortune 500 CEO blogger?
Posted in the Category of CEO Bloggers and Fortune 500 Blogs
UPDATE: The answer appears to be yes! Several hours after I wrote the entry below, Jonathan posted When I First Met Scott... A nice story about meeting retiring CEO Scott McNealy for the first time in 1992 or '93. Followed by a riff on Sun's mantra, "The network is the computer." Go Jonathan! Hope you can keep it up.
...
Darn, it doesn't look like it so far. Following yesterday's news that Sun's founding CEO, Scott McNealy, is stepping down - to be replaced by COO Jonathan Schwartz - I skipped over to Jonathan's blog at blogs.sun.com/jonathan.
As of this morning, the latest entry is a week old, dated April 18, 2006, and talks about meeting Brazil's President Luiz Inácio Lula Da Silva - and how cool that is.
I fact, Jonathan links back to a blog post he made on June 16, 2005 where he notes that "it's cool to sit with a head of state, or a head of a corporation, or a CIO with an IT department bigger than Sun's entire employee base."
I quote that entry in The Corporate Blogging Book. It struck me as guilelessly transparent and a reason we love to read senior exec blogs - to find out what they're really thinking.
So Jonathan... are you going to give up blogging? Do tell!
UPDATE: I emailed Noel Hartzell, Jonathan's chief communications guy, to ask what was up with Jonathan's blog. He just emailed back, writing:
stay tuned...
So maybe Jonathan's will be the first blog by a Fortune 500 CEO?
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Comments
Tina Lang-Stuart said on April 25, 2006 at 12:47 PM
....your post about Jonathan Schwartz’s blog and one-week old post made me think...obviously Sun knew ahead of time that Scott would step down and Jonathan would step in. So why didn’t Jonathan and the Sun PR/marketing staff not take advantage of it and post a special entry on his blog? I feel this is a great opportunity gone by…
RelevantNoise.com said on April 26, 2006 at 12:44 PM
» First Fortune 500 CEO Blogger: Jonathan Schwartz of Sun Microsystems The Blog Herald: more blog news more often
» Jonathan Schwartz of Sun is the first Fortune 500 CEO Blogger.
From the Blog Herald:
Schwartz has a unique opportunity before him both as CEO of Sun Microsystems and as a CEO blogger. For Sun, he is the first new CEO in many years - and he follo…
Zipingo Team Blog said on April 29, 2006 at 05:31 PM
Behind the Curtain
Since I started blogging for Zipingo back in July, I’ve been checking out other company blogs. It’s been a learning experience for sure. I’ve seen a myriad of styles and content.
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mark said on August 3, 2006 at 04:19 AM
Really, too much is being made in the blogosphere about Schwartz being the first big CEO blogger when it’s are.
