Feb
20
2007
Zane Safrit on CEO Blogging in a Crisis… and other stuff too
Posted in the Category of Podcasting
Another great show with CEO blogger Zane Safrit (full disclosure: his company, Conference Calls Unlimited, is one of our loyal sponsors). We talked about the growing phenomenon of CEO blogs and what - or whether - to post in a crisis.
Specifically, we zeroed in on JetBlue's David Neeleman who has apparently been moved to tears over the plight of his stranded passengers due to a severe winter storm. But (as of Feb. 20, 2007 when this show aired) hadn't posted a word to his blog in almost three weeks.
I asked Zane a bunch of questions: what is the responsibility - if any - of a top exec to communicate to customers, the media and other stakeholders through an established blog? Is it too much to ask in the middle of a firestorm? Or is it the obvious thing to do?
We also talked about radio vs. podcasts vs. online video. And Zane offered up his Top Three Tips for Blogging (with which I heartily concur):
1. Start blogging today (forget the nine-month project plan; you don't need it).
2. Blog three times a week.
3. Be honest.
Click the podcast icon to listen to the Feb. 20. 2007 show or download the MP3 file to your desktop. Be sure to subscribe to our RSS feed to get future editions of the TCB Show automatically.
Useful Links
Listen up JetBlue: if you've got a corporate blog, use it... or lose it
A phone call from JetBlue CEO David Neeleman's office
Link to libsyn blog