Useful article from Knight Ridder news service: Blogs carve out niche in business. I'm quoted several times and there's a link back to this blog.

"Blogs are more searchable. Technorati and PubSub are more useful to me than Google."

Above quote from a fascinating interview with Jonathan Schwartz on The Red Couch. Sun's President blogs here. He's prolific and voluminous; often writes essay-length entries. Trying to snag an interview with him so I can find out what makes him tick as a top corporate blogger. How and why does he write such long entries. Are his topics strategically selected? Must be a closet writer. Or maybe he's just smart. I'll find out.

ADDENDUM: What Schwartz means by his quote, above, is that he can find more useful information through blog search engines than he can by just doing…

According to a "25-year-old marketing & PR professional" writing in Darwin. I don't agree. But Graeme Thickins makes some good points: Businesses don't like gossip, they're not passionate, they're already time-strapped, they can't write in blog style, etc. Maybe, maybe not. If Bob Lutz can blog for GM, still #3 in this year's just-released Fortune 500 list, then who knows what's possible. And no, Bob isn't baring his soul or spilling GM secrets but he does a creditable job in his FastLane blog. Both "comments" and "trackbacks" are enabled per proper blogging etiquette. And he's started to develop a recognizable voice, which is key to good blogging.

Blogs Will Change Your Business says the lastest issue of BusinessWeek. A great read (written in chronological blog format) with good  resources and links. Don't miss the sidebars: 6 Tips for Corporate Bloggers, Blogging: A Primer, and Stonyfield Farm's Blog Culture.