Bryan Eisenberg, a ClickZ colleague, has just published a compendium of his best columns in a new book: Call To Action: Secret Formulas To Improve Online Results. It's terrific and I highly recommend it. Lots of articles on persuasion architecture (one of his favorite topics), as well as online copywriting, measuring success, etc. The book has been edited and organized into sections. A great resource. Sample chapter here (scroll down).
For a blast from the past, here are the almost 50 columns I wrote for ClickZ about B2B email marketing and e-newsletter marketing.
Been collecting these for a week or so.
Ran across this nifty page on Robert's Echo blog. Includes everything from the "origin" of blogs, stats on blog readership, recommended PR blogs, link to a Forrester Research executive summary, lists of internal and external corporate blogs and more.
Another page with all things blog (including links to RSS tutorials and basic blog definitions) penned by the Singapore-based Rambling Librarian.
Comprehensive list from Dave Taylor's Intuitive Life blog with links to other articles.
- 101 writing tips from Kari Chisholm on writing a thought leadership blog. (He writes a grassroots advocacy blog.)
Been collecting these for a week or so.
Ran across this nifty page on Robert's Echo blog. Includes everything from the "origin" of blogs, stats on blog readership, recommended PR blogs, link to a Forrester Research executive summary, lists of internal and external corporate blogs and more.
Another page with all things blog (including links to RSS tutorials and basic blog definitions) penned by the Singapore-based Rambling Librarian.
Comprehensive list from Dave Taylor's Intuitive Life blog with links to other articles.
- 101 writing tips from Kari Chisholm on writing a thought leadership blog. (He writes a grassroots advocacy blog.)
I'm delighted to report that Gary Grates, VP Corporate Communications, North America for General Motors has accepted my invite to be the third panelist on IABC's corporate blogging panel on June 27, 2005. (Here is the description of the session, part of IABC's international annual conference in Washington DC.) Gary, who is known as a "thought leader" on change management and effective employee-management relations, is a regular contributor to GM's Fastlane blog. The other two panelists are Paul Rosenfeld, GM of Intuit's QuickBooks Online Edition and Kevin Holland, VP Communications of the Air Conditioning Contractors of America and the…
"Rock-solid advice and examples," says Chris Anderson, author of The Long Tail. This comprehensive guide confronts the Big 3: fear, the time factor and what to write.
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