WOMMA masters the new marketing mix: site, blog, RSS, podcast, e-newsletter, etc.

Not surprisingly, WOMMA (Word of Mouth Marketing Association) has mastered the new marketing mix when it comes to promoting their next conference: a site, a...read more

Does Your Company Belong in the Blogosphere?

Does Your Company Belong in the Blogosphere? is the title of a solid article that was posted this week to Harvard Business School's Working Knowledge...read more

BlogWrite For CEOs appears in a ranking of top PR blogs

Have no idea what this means (or if it's legit). BlogWriteForCEOs.com, with a score of 8.2 (out of 10) ranks higher than Richard Edelman's blog...read more

More on whether GM’s Fastlane blog should talk about the company’s massive lay-offs, declining marke

More on this intriguing topic: should GM's Fastlane blog, osensibly focused on products (i.e. cars), be talking about or making direct reference to the recent...read more

Dave Taylor and I are at bloggerheads over GM’s Fastlane blog

Ohhh... Dave Taylor and I are having fun over on BusinessBlogConsulting.com, the group blog we both contribute to. Check it out. Read the comments below...read more

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New Kindle Edition

The 2010 Updated Edition of The Corporate Blogging Book is hot off the e-press. Download to your Kindle, iPhone or Blackberry. Note: no Kindle required.