I'm writing the chapter on ROI of blogging. Gotta have that one in a corporate blogging book, of course. And saw today's cartoon by the ever naughty Hugh Macleod of GapingVoid fame. Wish I could put this in the book.

Although it's not entirely fair to Mr. Sock Puppet on the left. I mean, it is a legitimate question.

Here's an interesting comment from Hill & Knowlton's Niall Cook on "value" (relative and subjective) vs. ROI (measurable and objective) - as it relates to blogging.

SyndicateQNA

In the home stretch. Phew. Very intense.

Decided to take part in MSNBC TV's historic ad buy this week - 800 blogs - to promote three of its primetime programs. Despite the fact that a couple of the ads, like the one appearing today, are not exactly up my alley.

Note: you won't see the aforementioned "Welcome to Porn Valley" ad on this blog after Dec. 12 14? 2005. It's  promoting Rita Cosby and her Live & Direct show which airs weeknights at 9 PM EST. Update: it's not really an ad for porn. Just looks like it.

Why am I doing this? Mostly because Blogads founder Henry Copeland, a friend and colleague, seemed excited about it. He emailed a list of his…

SixApart co-founder and president Mena Trott made some interesting comments about blogging and civility at LesBlogs this week in Paris (Dec. 5-6, 2005). Then, while she was still on stage, she and an audience member exchanged some contentious words. Stick to your guns, Mena. You're a good thinker and a good writer and I happen to agree with your perspective on civility.

Read the text of Mena's LesBlogs speech here on her blog.

Follow the blogging trail about the LesBlogs incident here on Technorati. Or watch the video of the incident. Unnerving if…

Kevin Holland (who is behind the long-running and effective ACCABuzz blog) has come up with a list of ten cool blogs either by or for associations. He tacked on five more must-reads and very kindly included BlogWrite (ahead of Boing Boing!). Kevin, VP Communications & Membership for the Air Conditioning Contractors of America, is one of the best executive bloggers out there - clear, cogent and smart. Anyone can learn from his writing style. Be sure to read his quasi-personal blog at AssociationInc.

Useful Link

My case study on ACCABuzz.