What REALLY happened behind Kryptonite’s blogging fiasco and what it means for the rise of corporate
Posted in the Category of Blogging and CEO Bloggers and Fortune 500 Blogs and In the News
Damn. I had the inside scoop two months ago about what REALLY happened last year when bike lockmaker Kryptonite had its fabled run-in with the blogosphere. I decided not to publish my "tell-all" interview with Kryptonite's PR manager, Donna Tocci, and instead save it for my book. Ouch. Bad timing.
Fellow blogging expert Dave Taylor interviewed Donna about a week ago and published the Q & A to his blog. Thus, er, "scooping" me. [Update: see comments below. Neither Dave nor I were the "first" to debunk the blogosphere legend that Kryptonite was "clueless." I was…