Finally! Here's the first edition of the Corporate Blogging Podcast, the companion to The Corporate Blogging Book. The first show is an interview with Elizabeth Albrycht in Palo Alto, CA on March 1, 2006. Elizabeth is co-founder of the Society for New Communications Research and co-producer, with Jen McClure, of the NewComm Forum.

Download the show here (MP3, 12.9 MB, 14 mins) or sign up for the RSS feed to get it (and future editions of the CBP!) automatically.

I'll post more show notes later but wanted to get…

There's a must-read article in today's NYTimes on the issue of blogger relations: Wal-Mart Enlists Bloggers in PR Campaign. The article talks about Edelman PR's efforts to feed tidbits to a group of bloggers to generate positive coverage for the corporation (which is being criticized by pro-union activists for paying low wages and not offering health benefits).

Lee Odden posted to Business Blog Consulting with an entry titled: Wal-Mart Blog PR Backfires. I don't think that's quite accurate. In fact, the blogger campaign seems to be working quite nicely. And I'm not sure there's anything wrong with it. I responded with this comment (my words are in italics):

The NYTimes brings up lots of issues…