Excerpts From Debbie’s Blog

One second of fame: quoted in the Fortune 500 Issue of Fortune on corporate blogging

Posted in the Category of Fortune 500 Blogs and Measuring ROI

Fortune_20060417 In the April 17, 2006 issue of Fortune Magazine I'm quoted in a 100-word sidebar on page 36 (lower left-hand corner) about corporate blogging. Fortune reporter Telis Demos, author of the sidebar, writes:

"Yesterday your grandmother started blogging. So why aren't more FORTUNE 500 companies joining the sphere? Some blognosticators predict that blogs are the future of corporate PR and that all 500-level companies will have them by 2010. But socialtext.net/bizblogs, which indexes FORTUNE 500 blogs open…

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One second of fame: quoted in the Fortune 500 issue of Fortune (on corporate blogging)

Posted in the Category of In the News

fortune_20060417.jpgIn the April 17, 2006 issue of Fortune Magazine I'm quoted in a 100-word sidebar on page 36 (lower left-hand corner) about corporate blogging. Fortune reporter Telis Demos, author of the sidebar, writes:
"Yesterday your grandmother started blogging. So why aren't more FORTUNE 500 companies joining the sphere? Some blognosticators predict that blogs are the future of corporate PR and that all 500-level companies will have them by 2010. But socialtext.net/bizblogs, which indexes FORTUNE 500 blogs open to the public, has found just 24, mostly operated inside tech companies... Debbie Weil of

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CBP #02: Interview with Edelman’s Phil Gomes on “self-regulation” of the blogosphere

Posted in the Category of Podcasting

Phil_Gomes_photo_by_Debbie_Weil.jpgI'm horribly late in getting this second podcast up. As soon as I finished the first one (an interview with the inestimable Elizabeth Albrycht), I succumbed once again to podcast-production-phobia. Well, it's kinda silly because it really isn't that hard. (That's my cute photo of Phil, BTW.)

Phil Gomes is Edelman PR's Senior Counsel for Online Communications. He's based in L.A. I caught up with him in Palo Alto on March 2, 2006 at the NewComm Forum.

In this edition of the Corporate Blogging Podcast, Phil and I chat…

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CBP #02: Interview with Edelman’s Phil Gomes on “self-regulation” of the blogosphere

Posted in the Category of Podcasting

Phil_Gomes_photo_by_Debbie_Weil.jpgI'm horribly late in getting this second podcast up. As soon as I finished the first one (an interview with the inestimable Elizabeth Albrycht), I succumbed once again to podcast-production-phobia. Well, it's kinda silly because it really isn't that hard. (That's my cute photo of Phil, BTW.)

Phil Gomes is Edelman PR's Senior Counsel for Online Communications. He's based in L.A. I caught up with him in Palo Alto on March 2, 2006 at the NewComm Forum.

In this edition of the Corporate Blogging Podcast, Phil and I chat…

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Have you thought about using video clips in your blog?

Posted in the Category of Blogging and New New Things and Video

Steve_ragan_1 I just watched the funniest video clip starring Steve Crescenzo, a corporate communications guru who also writes a very funny blog, Corporate Hallucinations. It's a Rocky take-off (the 1976 movie starring Sylvester Stallone) set to the theme music, showing Crescenzo running, stopping to drink a beer, running, etc. etc., finally running up the steps... and collapsing in an exhausted heap.

He teaches advanced writing workshops for Ragan Communications. The mini video, accessible via this link through Ragan's home page,…

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Advertising on blogs, in podcasts and through RSS feeds is up almost 200%

Posted in the Category of Measuring ROI

... according to a new report by PQ Media. What does that mean to you? It means there could be a business model behind the new phenomenon called CGM or consumer generated media. Just over $20 million was spent last year to advertise on blogs, podcasts and in RSS feeds. That number is expected to be $49.8 million in 2006.

So if you're producing CGM yourself, consider running ads or accepting sponsors. If you're looking for new advertising venues, you might want to look into blog ad networks like Federated Media.

[via MarketingVox]

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Out & About

Speaking at SearchCamp Philly

Saturday Sep 06, 2008

Philadelphia

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Liveblogging Inc. 500 Conference

Thursday Sep 18, 2008

Washington DC

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BlogHer ‘08 Washington DC

Monday Oct 13, 2008

Washington DC

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Keynoting The New Media Event in Dubai

Sunday Dec 14, 2008

Dubai, UAE

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The Corporate Blogging Book

"Rock-solid advice and examples," says Chris Anderson. This comprehensive guide confronts the top 3 barriers to getting started: fear, the time factor and what to write.
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