Excerpts From Debbie’s Blog

Good Blog Bad Blog: How to Get Started… and Get it Right

Posted in the Category of In the News

Is FEAR the operative word when you think about blogging? Let me demystify the blogosphere for you. As a corporate blogging consultant I help you cut through the jargon and the hype. I clarify what you can achieve through an external or internal blog and what the specific steps are to get started. I help you determine how a blog -- or other social media tools such as RSS, podcasting, vodcasting and wikis -- fit in with your Web site and other online marketing strategies.

Let me help you uncover your company's story

I help you choose the topic and focus of your blog. Most importantly, I work closely with you on how to write your blog for…

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Tip #5: How to uncover your “story” for an effective corporate blog

Posted in the Category of CEO Bloggers

See today's issue of WordBiz Report, the first in a series of 5 Key Tips for corporate bloggers.
Repeat after me: it's not about your widgets.
Swallow that thought and then brainstorm about issues / topics / lifestyles that your customers are interested in, need to know or are passionate about. That's the topic of your corporate blog.

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Tip #5: How to uncover your “story” for an effective corporate blog

Posted in the Category of Marketing and Stuff

WBR_061206_screenshot.jpgSee today's issue of WordBiz Report, the first in a series of 5 Key Tips for corporate bloggers.

Hint: it's not about your widgets

Unless you're GM and sell cars, your widgets themselves are rarely a good topic for your blog.

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When it comes to word of mouth marketing, mom-fluentials are, uh, influential

Posted in the Category of Marketing and ROI

We knew that, of course. But along comes a Burson-Marsteller study that proves it. Mom-fluentials are described as "online moms who are also public opinion leaders." As B-M puts it,

"Mom-fluentials issue warnings and make recommendations [about purchase decisions]. [A] majority of their friends follow on their advice."

Interesting study, but it misses the point. Mom-fluentials are most influential when it comes to their children (and it has nothing to do with being online).

Let me explain. I'm a mom of three (amazing) grown children* and I know how influential I can be. But there's a certain way you have to do the influencing and maybe there's a lesson in here for those interested in WOMM (word-of-mouth marketing:

You…

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Charlene Li says the ROI of her blogging is significant, but she’d rather not quantify it

Posted in the Category of ROI

Forrester analyst Charlene Li writes today that "it's not about the math" and says she wishes she hadn't tossed out $1 million in new business as a quantifiable metric for the effectiveness of her blog. For the record, I am the guilty party who picked up on her $1M ROI comment at the New Communications Forum in March '06.

I consider Charlene a friend as well as business colleague and I certainly didn't mean to make things difficult for her. Now that I think about it, I can imagine her fellow analysts giving her a hard time about her ROI calculation. ("Hey Charlene, you sure it was only $1M?!)

Nonetheless I'm intrigued by her blog post today.…

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WOMMA folks are ladling out a rich stew of blogs, ezines, research to promote WOMBAT-2 in San Franci

Posted in the Category of Events and Marketing

Wombat2_speaker_120x150 It's hard to keep up with the folks at WOMMA (Word-of-Mouth Marketing Association). A blizzard of announcements, blog posts and e-newsletters is coming out of their Chicago headquarters in preparation for WOMBAT-2 (Word of Mouth Basic Training) to be held in San Francisco June 20 - 21.

I'm excited to be one of their speakers (I'm moderating a panel on, you guessed it, Great Corporate Blogs). And if you have any interest in the umbrella marketing strategy of WOM (word-of-mouth, viral, buzz and blog marketing) you gotta be there too! (Use this secret discount code to save $100 - "debbiesentme"…

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"Rock-solid advice and examples," says Chris Anderson, author of The Long Tail. This comprehensive guide confronts the Big 3: fear, the time factor and what to write.
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